Speakers Corner -- Topics

This list of topics is also available as a PDF-file*.

We offer -- among other things -- the following themes for presentations, speeches or articles:

• Internet, WWW and new media (deadly sins and success factors for websites, online marketing in practice, etc)
• New Marketing and Branding (Permission Marketing, Viral Marketing, Customer Relationship Management, etc)
• e-Business (new business models, critical success factos, obstacles, examples, etc)
• New technologies and their impact (wireless, broadband, etc)
• Social and cultural aspects of new media (from SMS to Cyber-Love, etc)
• Future perspective and trends (The next Internet, most recent trends, etc)

Please find below some examples and possible presentation titles for the above themes.
Note that these are merely examples; The exact titles of the presentations will be fixed according to the exact contents and requirements.
All our presentations are based on numerous case-studies. Further information on our methodology can be found at the rates & terms.

New Media

• The new reality - boom or bang?
• The website reality-check: 13 critical questions -- is your website ready?
• 7 key factors for successful websites (with numerous examples)
• The top-8 sins of Internet strategies (and how to overcome them
• The very best and very worst of websites -- with key lessons from all of them

New Marketing

• New Marketing in the Old World: Communicating with analogue consumers in the digital age (eg, permission marketing, viral marketing, location-based services, etc -- benefits, case studies and examples)
• Marketing-strategies on the Internet: challenges and possibilities
• Site-Marketing: laying out the red carpet
• New mindset required! Chances and foot-traps of 1:1 marketing (mass customization, personalisation, etc -- cash or trash?)
• CRM (Consumer Relationship Management) -- buzzword or chances beyond belief?
• Myths and truths of Internet Marketing
• Examples of outstanding online marketing -- there are some!
• Sales promotion and direct marketing in times of change

Branding

• Branding and marketing on the Web
• Brands on the Internet: myths and (half-)truths
• Multichannel branding strategy (cross-over marketing): How 1+1 can actually make 3
• "Brand Loyalty" in the Internet-age: concept of the past or new option?

Online Advertising

• Online advertising in the spotlight: what works, what doesn't?
• Online marketing is more than just "a website": e-Mail, banner, pop-ups, microsites & co -- what roads lead to Rome?
• New potentials of online advertising
• Market research in and for the Net: Know your customer!
• The Internet and its users: nerds or normal?

E-Business

• The era of new business models (or not?)
• Business models that actually work - and how we can learn from the mistakes of the past
• e-commerce (esp. FMCG): success factors and deadly sins
• Killer applications in e-Business 3.0

New Technologies And Their Impact

• Broadband, wireless & Co: how new technologies will shape our world

Future Perspectives And Trends

• The Next Internet -- A glimpse into an endlessly exciting futur
• Next generation websites: What they do, what makes them different that matters
• The wireless future (UMTS, NTT DoCoMo, new services): rush or crush?
• Broadband, ADSL & Co: just faster -- or what?

Beyond The Internet

• Social, cultural and political effects of the digital age: the Internet might change (much) more than you think
• The generation gap -- and its consequences (from SMS to virtual communities)
• Cyber-Love: love, relationships and sex in the digital world
  

* You will need the (free) Adobe Acrobat Reader to view the PDF files. You can download it here.