An Ordinary Day

Marketing people in general and Brand Managers in particular are a strange bunch of creatures. They spend most of their life dreaming up new concepts and developing advertising for products that more or less exactly fail to be relevant to anybody. In between, they see their purpose in life to fight the sales department and think up clever strategies to sack the agency.

In order to reveal the mysteries behind this interesting social phenomenon, Inside Insight has asked an experienced Austrian marketer, "M" (who preferred to remain anonymous), to write a diary about an ordinary day at his workplace -- which happens to be a multinational company, located in the Netherlands.

Here is his inside-report.